Strategy is everything.

If there's anything I've learned in my time at Mays Business School, it's that a good multimedia marketing campaign is nothing without proper research and strategic planning.

While pursuing my major I've been able to get comfortable integrating in depth market analysis into my pre-production planning. This has resulted in massive improvements in outreach and engagement for projects with the clients I've worked with.

This section will mostly include written work such I've done while completing my degree and certificate in analytics and consulting such as segmentation research, case study consulting, changes in the industry, and more.

Take a look at the Portfolio tab for some examples of my projects outside of written work.